Boost Your Property Sales: How Digital Signage Can Transform Your Real Estate Window Displays

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Boost Your Property Sales: How Digital Signage Can Transform Your Real Estate Window Displays

There are over 46,000 real estate brokerage firms in Australia and about 106,000 in the United States. The industry is highly competitive.  

If you want to make regular and consistent property sales, you must appear like you deserve it and invest in strategic marketing. Customers will hardly open their purses on the back of placards and poorly designed posters. 

Switching from placards and posters to real estate digital signage window displays can elevate your marketing and grab the attention of the audience you want to sell to. 

In this article, we explore the benefits of digital signs in real estate, how to use them to boost sales, and how you can get started. 

What are the benefits of digital signage in the real estate business?

Digital signage offers transformative power and immense benefits for your real estate window displays. Some of these benefits include:

Helps your business appear modern and professional

Digital screens provide striking, sharp visuals that make your outfit appear more professional. Rather than littering your window displays with many traditional signs, you can switch to an option that appeals more to your target audience. 

Digital signs look more modern, neater, and well-put together. The likely result is increased foot traffic into your office. 

Shows more details

Beyond simple property images, you can share videos of the buildings or apartments on sale, showing the essential features in ways still images can’t capture. 

You can show more angles, more perspective, and how the space looks with different setups. As such, potential customers can better appreciate each listing and see how it matches their needs and requirements. 

Digital signs are multi-purpose, flexible, and versatile

Digital signage can empower your real estate agency marketing. You’re not restricted to just showcasing properties on sale. You can project your business positively by sharing customer feedback, your credentials and accreditations, and the areas you cover. 

All these are possible because you can work with different media formats and integrate digital signs into third-party apps to show things like your social media feeds, giving you so much flexibility that traditional signs can’t. 

Easy to make updates quickly

Say you currently have a traditional sign of a property on the market. Fortunately, you sold the property, meaning you must remove the sign and replace it with a new property. 

You have to go through the tedious—sometimes back–and–forth—process of designing, printing, and installing the new sign. Now imagine that, for some reason, the property is no longer on the market or the owners have pulled the plug. 

The bottom line is digital signs are more accessible to update quickly, and if you’re using the right cloud-based digital signage software like Luna Screens, you can make updates remotely from any location. 

Facilitates autopilot marketing and targeted marketing

You don’t have to micromanage digital signs. Aside from updating the property listings, you can queue various content to play at a specific period, freeing you to focus on more productive endeavours. 

More cost-effective than traditional signage

Digital signs have higher startup costs than traditional signs. However, that investment offers tremendous ROI over the long run. Every time you need a standard placard or sign, you must pay for design and printing. If you require modifications, you incur extra charges. 

There’s also the potential opportunity cost when the printing company delays production. 

When you add up these costs and multiply them by the number of signs you make yearly, you’ll discover that digital signage is more cost-efficient in the long run.

With digital real estate signs, you don’t have to worry about these things. If you worry about who will design your content, some digital signage software comes with free templates you can repurpose for your needs. 

Moreover, you can make endless modifications without extra charges, allowing you to be nimble when situations change. 

Has more attention-grabbing power 

Passersby probably never bother looking at your signs because they subconsciously know what to expect—the exact property you’ve had for the last 14 days. 

The reverse is true with digital signage. Depending on the content duration, you can show different content within a few seconds. 

As such, passersby are likelier to intentionally pay attention to your window display to see what’s new or appreciate the beautiful apartments. 

How to use digital signage in real estate window displays to boost sales

With an asset like digital signage, you can boost sales by adopting the following strategies:

Create a digital catalogue

Constantly running excellent videos of your prominent properties can attract the right clientele. You can create separate slideshows for different property types. 

For example, one video can showcase your residential properties and another commercial properties. 

Within each category, you can further niche into styles like a beach house or by the community, depending on the size of your portfolio. Provide relevant details like below for each property:

  • Property address or simple location like "Longwood, Florida"

  • Property value

  • Number of bedrooms and bathrooms

  • Relevant exceptional features

Highlight other services and create strong awareness


Digital signage is an effective marketing tool for promoting your agency. Share loads of branded content to keep your business at the top of mind when buyers want to purchase their dream home. 

Highlight some of your other services like property management and project marketing, your values, and your processes. 

You can also publish testimonials and reviews, user-generated content, short company profiles like the one in the picture above (minus the about us), and area-specific real estate agents. 

Publish quick virtual tours of properties

While virtual tours became more popular during the pandemic, they are still a viable marketing option. We also like the idea of virtual tours because they are safer and minimise disruptions to the property. 

Virtual tours show beyond the exterior and bring the viewer into the property in a way that shows what the bedrooms and bathrooms look like. 

Add a QR code to direct people to social media, YouTube, or your website, where they can see the tour more thoroughly. 

Showcase customer feedback and testimonials

Trust is an essential currency when trying to sell real estate properties. At every stage of the buying journey, you must assert your credibility and earn the customer’s trust. 

Authentic customer feedback and testimonials send strong trust signals to potential customers. Preferably, showcase reviews from reputable platforms like Zillow and Redfin. 

Additionally, invest in taking pictures or videos of new owners and their property and publish the same on your digital real estate signage (with permission). 

Create exceptional content

Poor visual quality will negate all your best intentions. Remember, the public will stand a reasonable distance from your window display. As such, it is important to optimise content for clarity, simplicity, and vibrancy.

Here are some essential tips to keep in mind when creating content for real estate digital signs:

  • Avoid pixelated images and use original high-definition photos.

  • Don’t clutter and overcrowd the display. 

  • Ensure the text is readable and limit text on each slide to 15 words max, either 3 x 5 or 5 x 3. 

  • Incorporate your brand identity into each design. Add your company logo, maintain similar colour schemes, and use a clean font to enhance brand recognition. 

  • Use visual hierarchy to ensure the public focuses on the most critical details.

  • Update videos and photos regularly to keep them fresh.

You may also like: 15 Best Practices for Designing Eye-Catching Digital Signage

Add a call to action

Add a simple call to action to your content. Most times, your call to action will be to encourage prospects to get more information. You can use: 

  • “Call” and present a phone number. Add the best times to call, too. 

  • “Visit” plus your website address or social media handles for more pictures and product details. Ensure projects are easy to find on your website.

  • “Come in” to encourage walk-ins.

Tease upcoming projects

Don’t restrict content to completed projects. Stir interest in soon-to-be-completed projects to ensure you have viable leads before completion. 

Include details such as projected completion date, location, and building details. It’s imperative to create a way for the public to register for updates on the project. 

The most preferable way to do this is to create a QR code. Other methods, like text or email, also work fine. The former is much more seamless, especially if the interest is high. 

Place the display where there’s the most traffic

It goes without saying that you should place the digital signage on the window that’ll get the most eyeballs. More importantly, consider dwell time. 

So choose the side with slow-moving vehicular traffic. Also, consider the volume of foot traffic; the more, the better.

Add social media handles and website to all content

Always add your contact details so potential buyers can reach you at their convenience. Also, digital displays can run 24/7, so it is essential to include how customers can reach you or get more information. 

How to get started with real estate digital signage

You can get started by following the steps below:

1. Examine the viability of the project

What’s the foot traffic like? If no one can watch the content, it’s merely a vanity project. Notwithstanding, digital signage can serve many benefits in the office. 

You can use it to show architectural designs, internal dashboards for agents, offer general infotainment in waiting rooms, and more. However, the foot traffic must be substantial regarding window display to justify the investment. 

2. Buy a large digital display and other components

To get your system up and running, you'll need hardware and software. Hardware encompasses the digital screen, media player, and mounting and connecting elements. 

Software is mainly the application you’ll use to “create, schedule, and display content on digital signage screens.”  

We’ve written extensively on how businesses can adopt digital signage. You can read more here: How Does Digital Signage Work? A Business Owner’s Guide to Leveraging Electronic Displays

Moreover, if you’re on a tight budget, you can convert any smart TV into a digital display. This minimises your expenditure and eliminates the need for a physical media player. 

3. Choose a digital signage software solution

Getting the choice of digital signage software right is vital, as it’s the heart of the system. Some of the factors to consider include:

  • Ease of use

  • Multimedia support

  • 99.99% uptime

  • Cloud-based for remote access

  • Templates to quickly and easily create exceptional content

  • Your business needs

  • Cost and flexibility

4. Outline the operating processes

Create digital signage content strategies that align with your brand and the type of property you sell. 

A commercial property will require a different positioning than a residential property, and a multi-family residential property will need different selling points than single-family homes. 

Also, assign responsibilities, such as who’s responsible for creating and scheduling content, to ensure the system is always up to date and producing results. 

5. Create and schedule content

Many digital signage software comes with a template editor for creating content. You can also create content using other tools, like Canva and PowerPoint, and then import it into the software. 

When your desired content is ready, you can queue and schedule it according to your preference. How often do you want it to play? When do you want it to play, and for how long? 

Digital signage tools have advanced scheduling capabilities to accommodate your preferences. 

Luna Screens features a healthy dose of templates and powerful scheduling options to help you get started without delay and publish content how and when you want it. 

You may also like: Discover How PowerPoint Can Revolutionise Your Digital Signage Game.

6. Monitor performance

What’s the public’s reaction to your window display? Are you getting leads? You don’t even need sophisticated tools to make this assessment. 

You should get more leads and calls about your properties if the content works. Also, the eye test should show people stopping to admire some properties. 

Takeaway: Boost your property sales with digital signage

Enhance your real estate marketing with digital signage. Modernise your window displays to attract attention and showcase properties effectively. 

Create exceptional content, highlight services, and engage customers with virtual tours and testimonials. Strategically place displays for maximum visibility and monitor performance to ensure effectiveness. 

Real estate agencies must switch and leverage digital signage to boost sales and stand out in the competitive market.

Ready to use digital signage to revolutionise your real estate marketing? Get Started with Luna Screens today!

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All Rights Reserved. Privacy policy