Do you want to have more orders and maximise earnings? Here’s a secret - capture the attention of your customers and get them engaged. 

Engaged customers will give you more of their time, do more business with you, and even recommend you to their family and friends.

So, how can you capture customers' attention and get them engaged? Here’s another secret -businesses leverage digital signage to show content that captures customers’ attention and engages them.

Digital signage transforms any screen into a digital sign, allowing for dynamic content, which is far superior to the static signs and posters of traditional signage in arresting customers’ attention and keeping them engaged.

That said, how can you get the best out of dynamic digital signage? In other words, how can you use them to maximise earnings? This article will examine effective strategies for maximising earnings with digital signage, top content ideas when using digital signage, and businesses that can benefit from using digital signage. 

Effective strategies for maximising earnings with dynamic digital signage

You wouldn’t want to spend the time and money investing in digital signage only for it to have little or no effect on your bottom line.

We’re here to make sure that doesn't happen to you. Here are strategies to help you get the most out of your digital signage investment and ensure you maximise earnings.

Place digital signs strategically

No matter the effort you put into a digital sign, it will struggle to succeed if your target audience does not see it or does not see it long enough for it to hold their interest. Thus, one of the most important tactics for getting the most out of digital signage is to place the sign strategically, ensuring its visibility is maximised.

Your digital sign should be front and centre, so your target audience just can’t miss it. Identify high-traffic areas in your business space and position your digital sign somewhere there, where it is most prominent.

Entrances and exits are great high-traffic places for digital signs. Signs in these places will capture the attention of people as they go into or leave your premises.

Reception areas, waiting rooms, and lobbies are some of the best places for digital signs, as people typically spend more time in these areas. 

Digital signs in these areas not only capture customer attention but also make their wait seem shorter and more enjoyable.

Also read: 15 Effective Ways to Reduce Perceived Wait Times.

Tailor content based on dwell time in specific locations

Yes, you should place your digital signage displays in high-traffic areas. However, a digital sign in a high-traffic area would not be impactful if you do not align its content with the location’s dwell time (how long your target audience typically spends there).

For example, if your target audience spends only about 5 seconds in a location, a digital sign that takes about 30 seconds to be appreciated will be less impactful in that location. 

This is because many individuals will be long gone before the dynamic digital sign gets to the juicy parts that should’ve arrested their attention.

That said, to get the most out of your digital signage, tailor the content to how long individuals typically spend in specific locations. Use shorter, attention-grabbing content in high-traffic areas with shorter dwell time and use interactive digital signage or longer content in areas with more dwell time.

This is why reception areas are some of the best places for digital signage. People typically spend more time in those areas, so there are more opportunities for them to see and engage with the content.

Create compelling content

If the content showing on your screens is not compelling enough, your target audience will not be bothered to notice or engage with it.

So, to succeed in using digital signage to maximise earnings, you have to create visually appealing and attention-grabbing content. Use high-quality imagery and vibrant colours to enhance visual appeal. Use clear messaging by keeping text concise and using bold and compelling headlines.

When developing your digital signage displays, always remember that it is not enough to have something informative or educative. 

First and foremost, it should be attention-grabbing so it can force the target audience to pay attention.

Use a variety of media types

Remember that digital signage displays also have to be interesting to be impactful. One way to make content interesting is to use a variety of media types, such as text, sound, images, videos, animation, etc.

Using different media types prevents monotony and makes content dynamic and interesting. Know that viewers are more likely to stay engaged when presented with different content types.

Also, people have diverse learning preferences. While some respond better to visual elements, others may prefer text or audio. So, having a mix of text, audio, images, and video helps you reach a broader range of preferences.

Mixing media types in your digital signage not only makes your content interesting but also reinforces your message. 

Therefore, when your digital screens pass a message through textual displays, images or graphics that follow will reinforce it. You may emphasize it further with an interesting jingle. The repetition makes your message more compelling.

Tailor content to your target audience

Even if you get your placement right and use excellent visuals, your digital signage will not have any meaningful impact if the content is not relevant to the target audience. Thus, to create digital signage that helps you increase the number of orders toward maximising earnings, tailor content to the target audience.

This starts with knowing your target audience. Conduct thorough research to understand customer preferences, needs, interests, and behaviours. Then, tailor the content accordingly. 

That is, use language, imagery, and themes that resonate with the people you’re trying to reach.

Always remember that if your digital signage displays are not relevant to your audience, they will not engage with the content. Less engagement means fewer purchases, and you won’t achieve your goal to maximise earnings.

For example, if you’re targeting children, instructional and text-heavy ads will not be as effective as interactive games and animated product showcases.

Use time-sensitive or seasonal content 

Seasons, holidays, and special events affect customer behaviour and buying patterns. So, one way to make your content relevant to customer needs and boost orders is to tailor your displays to align with the seasons. 

That is, you should create content that aligns with what your target audience would be interested in at any particular time. 

For example, a retail store may display winter clothing promotions during the winter months.

Know that you often do not have to wait for special holidays to make content relevant to customers’ needs. In certain businesses, the time of the day influences customers’ interest. 

For example, a cafe may display breakfast menus in the morning hours, lunch menus in the afternoon hours, and dinner menus in the day’s later hours.

Having time-sensitive content not only keeps your content relevant, it helps you capitalise on increased consumer interest during specific times.

Use interactive displays

When it comes to customer engagement, nothing comes close to interactive displays that allow customers to interact directly with the content on the screen. Thus, an effective strategy for using digital signage to maximise earnings is incorporating interactive elements.

Some common ways to use interactive digital signage to boost orders include:

QR codes

You may incorporate QR codes that users can scan with their mobile devices to access additional information or promotions. 

In retail stores, you can use QR codes on your digital display for product showcases. Customers can scan the code to access more information, explore different features, and read reviews about a product.

Touchscreens

You can integrate touch-sensitive screens, allowing users to interact with the content by tapping, swiping, or dragging elements on the screen. You may use interactive touch screens to allow customers to customise their orders and make selections directly on the screen.

Focus on a key message

“Less is more” is another saying that holds true when using digital signage to boost earnings. 

That is, having just the essentials will make your message better understood and appreciated rather than including way too much of superfluous things. In other words, when using digital signage displays, keep it simple.

Simplified content ensures your message is clear and easy to understand. 

Whether it’s short-form content in high-traffic locations or longer-form content in areas with more dwell time, simplicity should be your watchword. Viewers should be able to grasp the information quickly. 

Thus, use only essential elements to pass your key message. Avoid complex or cluttered visuals, as these may confuse viewers or distract from your main message.

Make your Call-to-Action (CTA) prominent

At the end of the day, there’s one reason for your marketing efforts - to increase your bottom line.

For that to happen, your target audience must take certain actions. So, why not include the action you want them to take in your digital signage displays?

What do you want viewers of your digital signs to do? Buy Now? Visit Today? Whatever it is, make it clear and prominent on the screen.

A prominent CTA serves as a focal point of the entire message. It guides viewers’ eyes to a specific area of the screen, ensuring that they do not miss the critical information. 

Making your CTA prominent guides viewers toward taking the intended action. Know that a prominent CTA is capable of encouraging impulse actions. 

When your CTA is prominent, viewers are immediately drawn to it; and if it is compelling enough, viewers are more likely to follow through.

Adhere to your brand guidelines

Know that you can increase orders and maximise earnings by portraying your business as professional, reliable, and competent.

When customers perceive your business as professional, they are more likely to trust you. When they trust you, they are likelier to buy from you and talk to others about you.

Interestingly, one way to present your business as professional and competent is through brand consistency. So, when using digital signage, adhere to your brand guidelines to maintain consistent branding.

The digital signage displays should feature the same colour schemes, typography, logo, and overall design elements as in your other marketing materials.

When you maintain consistency, your target audience can easily associate what they see on the screens with your brand. This helps your business stay on top of mind, making them more likely to place orders.

To learn more, read: Mastering Brand Consistency Across All Digital Touchpoints (Key Considerations).

Use the right digital signage software

Needless to say, selecting the right digital signage solution is crucial in using digital signage displays to boost orders and maximise earnings.

The digital signage software you use directly impacts the effectiveness, reliability, and scalability of your implementation. Thus, before everything else, take the time to research the technical requirements of the potential solutions and go for the right software.

To gain higher orders and maximise earnings, go for a digital signage solution that can support your goals. One of the first considerations is intuitive content management and scheduling features. 

This will allow you to easily organise, upload, and schedule content, ensuring your displays always show the right information at the right time.

You’d also need a digital signage solution that minimises downtime so your displays do not go off. 

After investing in digital signage, you wouldn’t want black screens to stare at your target audience. If you operate from multiple locations, remote management capability is another thing you should look out for so that you can control and update content from a centralised place.

The right solution should be scalable to accommodate the growth of your digital signage network. 

It should also integrate with other systems, such as your content management system, social media feeds, databases, etc.

Get Started with Luna Screens today to create digital signage content that will help you maximise your earnings. 

Top content ideas for maximising ROI with dynamic digital signage

To get higher orders and maximise earnings, some of the best content to show on your digital signage screens include: 

Product showcases

The best way to sell your product or service offering is to highlight its key features and benefits.

Customers are more likely to buy if they can see how the product meets their needs. Thus, product showcases are some of the best digital signage content ideas for boosting orders and maximising earnings.

Digital signage allows you to use high-quality images and videos to highlight the features and benefits of your products. The visuals can significantly enhance the attractiveness of your products.

Unlike static displays, you can easily update the content of digital signage. This flexibility allows you to feature different products at different times without the hassle and cost of printing new materials. 

Promotional offers

“Sales promotions” is a time-tested strategy for selling more and maximising earnings.

Potential customers are more willing to make a purchase or buy more if they can get the product/service at a lesser price. This makes promotional content one of the best content ideas for maximising ROI with digital signage.

If you’re running any campaign to increase interest or demand in your products/services, ensure your screens carry these. Digital signage will make your offers stand out and encourage your potential customers to take action.

Imagine that a potential customer walks into your store and is greeted by digital displays announcing an enticing discount on a product and emphasising how much they will save if they take the offer. 

Many times, such signs are what make customers buy a product they had not come for. Even if they do not buy at the time, they may leave and talk to a friend about “one wonderful offer they saw.”

Cross-selling and upselling 

Ask salespeople, and they’ll tell you that cross-selling and upselling are very effective ways to increase sales revenue.

Cross-selling is getting the customer to buy a product that complements what they are planning to purchase. An example is convincing a customer who comes for a phone to also buy a power bank. 

Upselling is getting the customer to buy a more expensive upgrade of the product they initially intended to buy. 

Incorporating cross-selling and upselling into your digital signage campaign can help you sell more. Use digital signage displays to suggest additional items or upgrades to customers. 

To cross-sell, simply showcase your hottest items and suggest items that complement them. Make clear why the additional item goes well with the hot item.

Countdown timers

Another time-tested strategy for improving sales revenue is to create a sense of urgency or a fear of missing out (FOMO) in the minds of customers. 

One excellent way to create a sense of urgency in customers’ minds is to incorporate countdown timers into your marketing channels.

If you have a clock that counts down to the end of a special offer, customers will be motivated to place orders because they will not want to miss out. So, to maximise earnings, use digital signage to display countdown timers.

You can build anticipation and excitement by counting down to a special offer or product launch. When an offer is live, you can create a sense of urgency by counting down to its end.

Educational content

As they say, educated customers are empowered customers.

The more your customers know about your business and products, the more confident they’ll feel in their purchasing decisions. Therefore, a good content idea for maximising ROI with digital signage is showing educational content related to your product or industry on your LED screens and digital billboards.

How-to-videos are some of the most common educational videos for digital signage that boost orders. 

Use your screens to show short instructional videos demonstrating how to use your products. This can address customers’ pain points, strengthening the relationship between you and them.

You can also use digital signage to share interesting and relevant facts about your industry, company, and products. This educates your target audience in an entertaining way, increasing engagement toward boosting orders.

Entertainment information

One of the best ways to engage customers is to share entertainment information.

Know that entertainment content is generally more eye-catching and attention-grabbing than purely promotional videos/ content. So, if you’re looking for engaging content to show on your digital signage, consider entertainment content.

Entertainment content can easily draw customers’ attention to your digital signage, making them more likely to notice and remember your brand. 

It also adds value to the overall customer experience, making your business space more enjoyable. 

It can encourage customers to spend more time in your store, which may lead to more purchases.

Top entertainment content ideas for your digital signage implementation include local news and culture, fun facts or trivia, interactive games and quizzes, short films or documentaries, curated music playlists, and humorous content.

Social media feeds

Digital signage allows you to take your social media strategies up a notch. Monitoring your social media feeds on your digital screens makes your displays dynamic and interactive, increasing customer engagement.  

You can integrate social media feeds into your digital signage by making your screens display real-time posts, reviews, and comments about your brand. 

You should specify relevant hashtags and keywords to ensure posts are featured on your social media feeds, then encourage your audience to use these. As they post using designated hashtags, their posts will appear on your digital screens. 

This creates a dynamic environment that connects your physical space with your online community, increasing customer experience.

Keep in mind people may use your hashtags to post troll comments and profanities. So, when using digital signage to showcase social media feeds, you should moderate posts before they go live on your screens. 

Event promotions

Are you planning a customer appreciation day or some type of in-store promotion? Are you planning to launch a new product? If your store has upcoming events (whatever they are), one of the best places to advertise them is your digital signage.

Displaying your upcoming events on your digital screens increases awareness of these events and builds anticipation. 

When you use in-store screens, everyone coming into your store will know about what’s coming. 

When you use small digital billboards or large video walls in public spaces, everyone passing by may get to know about your event. 

The display will pique viewers’ interest and encourage them to look forward to these events.

Customer testimonials

Do you know why virtually everyone today reads reviews before making a purchase? Social proof.

Social proof is the idea that people are likelier to do something when they see others doing it. In other words, people are likelier to buy your product if they see others buying it (and saying good things about it).

Positive testimonials from satisfied customers serve as social proof. So, use digital signage to display positive customer testimonials and reviews. 

Doing that helps you attract customers. When potential customers see that others have had positive experiences with your products, they’re more likely to trust your brand with their money.

Featuring testimonials also strengthens your relationship with existing customers. Seeing that you broadcast their reviews to everyone will make existing customers feel appreciated, and this can increase their loyalty.

What type of business can benefit from the use of dynamic digital signage? 

Dynamic digital signage can benefit virtually every kind of business. However, below are some businesses that commonly use dynamic digital signage for its numerous benefits.

Retail stores

Retail stores can implement digital signage to showcase products, build anticipation for events, highlight ongoing promotions, offer suggestive selling, and more.

With the use of dynamic visuals, digital signage will help any retail store capture and maintain viewers’ interest and drive sales. 

Restaurants and cafe

Restaurants and cafes can use digital signage for digital menu boards. You’ll be able to use visually appealing elements like videos and high-quality imagery to showcase menu items and other relevant information.

You can also use these dynamic digital displays to promote daily specials, happy hour deals, seasonal offerings, and more. 

To up your digital signage game, you can implement interactive touchscreen kiosks for self-ordering.

Also read: Upsell with Digital Signage in your Cafe.

Shopping malls and department stores

Shopping malls can use digital signage to great effect. A common use is for providing wayfinding information to help shoppers navigate through the mall. 

Wayfinding information they show on screens includes maps, store directories, and directions to amenities like restrooms, parking areas, etc.

Digital signage in malls is also commonly used to display promotions, limited-time deals, and exclusive offers from different stores within the mall.

Hotels and hospitality business

Hotels and hospitality businesses use digital signage to improve communication and enhance guests’ experience.

Hospitality businesses can use digital screens to display wayfinding - showing maps and directions to essential amenities within the hotel. The digital screens are also used as a digital concierge service, offering information about local attractions, transportation, and more.

They are frequently used to promote hotel events, displaying event details like schedules, speaker information, etc. 

You’ll also see digital signage in hotels displaying real-time information like weather updates, local news, and flight information to keep guests informed.

Healthcare facilities

Healthcare facilities benefit greatly from using digital signage. Large facilities can use digital screens to display wayfinding information to help patients and visitors find their way around the hospital.

Digital signage is also used for patient education. Hospitals often place digital signage in their waiting rooms to display educational content about health conditions, treatment options, preventive care, and wellness tips. 

The screens are often used to communicate safety guidelines to patients and visitors.

Banks and financial institutions

Banks and financial institutions use digital signage to display real-time financial news, informational content, and more.

Virtually every bank has a screen or more in their main lobby, which typically shows news and music playlists and other entertainment and/ or informational content. 

They use this content to engage visitors and make their wait more enjoyable. Sometimes, these screens are used to promote financial products and services, like savings accounts, loans, credit cards, and investment options. 

Above the counters, you’ll find digital screens showing real-time exchange rates and market updates. 

Transportation hubs

Digital signage displays are common fixtures in transportation hubs like airports, train stations, bus terminals, and subway stations.

One of the most common uses of digital signage in transportation hubs is to display up-to-date information on arrivals, departures, delays, and gate assignments. Such information helps passengers avoid confusion.

These hubs can also use digital screens to communicate public service announcements and safety tips.

Digital signage helps transportation hubs make money via third-party advertisements. Administrators can partner with local businesses and use digital screens to promote the businesses’ products and services.

Tech stores

Tech stores that offer electronic devices, accessories, and other technological goods can also use digital signage to drive sales. Your tech store can use digital signage to promote products by showcasing the features and functionalities of the latest gadgets and devices. 

You can also use the digital screens to showcase promotions, discounts, and special offers.

Additionally, the digital screens in tech stores are excellent for providing educational and informational content, such as tech tips, troubleshooting guides, and how-to guides that can help customers maintain their devices. 

You may also use digital signage to highlight your brand story and the uniqueness of specific products to help viewers create a connection with your brand.

What are the other benefits of dynamic digital signage?

Digital signage offers many other benefits over traditional signage. These include:

Real-time updates

Digital signage allows businesses to update content instantly. When you have new updates or promotions, you do not need to print new materials.

You only change the displayed content and immediately run live with it. So, digital signage allows you to display content that is always relevant and timely. 

Increased engagement

With interactive displays, digital signage offers a level of engagement that traditional displays cannot dream of. Your target audience cannot have immediate interaction with traditional displays. 

But they can with digital signage. For example, touchscreen capabilities in your digital screens allow customers to interact with the content, increasing engagement and the overall customer experience.

Cost-effective solution

The cost of deploying digital signage may be initially higher than traditional sign options. However, you’ll find that digital signage is cheaper over time.

With traditional signs, you’ll need to print new material every time you have a new promotion or update. But with digital signage, you only have to change the displayed content (often at zero costs).

Also read: Why Digital Signage Will Save You Time and Money.

Data analytics

With traditional signage, measuring the effectiveness of your campaign can be complex. For example, how do you tell how many people engaged with a poster?

Although it is possible, it involves complex processes such as measuring the baseline business before signage installation and comparing it with the same metrics during the period when the signage was in place.

However, cloud-based digital signage solutions come with advanced analytics and reporting features that help businesses track performance and measure engagement.

Many come with motion sensors and cameras for audience counting. Those with interactive elements like QR codes and touchscreens can easily count people who engage with the content.

Takeaway: Maximise earnings with Luna Screens’ dynamic digital signage 

Yes, whatever your business, digital signage can help you obtain higher orders to maximise earnings. The digital screens do this by helping you to capture your target audience’s attention and keep them engaged.

The strategies outlined in this article will help you optimise your digital signage efforts so you can use the technology to maximise earnings. 

One of the most important strategies is choosing the right digital signage solution. We cannot stress this enough! If you get your software wrong, digital signage implementation will be, at best, frustrating for you and, at worst, a waste of time and money.

Thankfully, you can’t go wrong with Luna Screens! Luna Screens is a cloud-based digital signage system that allows businesses to transform any screen into digital signs. 

Luna Screens is absolutely easy-to-use, such that even with zero technical skills, you’ll be able to create amazing digital displays. 

Its uptime is unparalleled, it’ll grow with your business, and it seamlessly integrates with your other systems.

Ready to start using digital signage to maximise earnings? Get Started with Luna Screens today!