You can’t be a modern business and only engage your customers with signage set in just words and pictures.

With interactive signage, you have more flexibility in advertising your products and services and engaging potential customers in a much more interactive and fun way.

It’s not that traditional signage doesn’t impact your business positively. The difference is that digital signage allows your business to do more than it ordinarily will be able to do in reaching your customers. 

With digital signage, you can engage and get customers to interact with your business on an emotional level without needing your employees present. 

The more positive the emotional connection your customers feel towards your business, the more likely they will become repeat customers and recommend you to their family, friends, and even random strangers!

Would you like to engage your customers and target market using digital signage emotionally?

Here are the top 15 tips for engaging your customers using interactive signage

1. Get your customers to participate in polls

It can be challenging to persuade customers to complete a survey in this age where everyone seems to be in a hurry. Getting them to participate in a poll and see if they had a pleasant experience can be an exciting way to engage them. 

Take it further by giving an incentive as a thank-you gesture for participating in the poll.

By periodically revising your poll questions, you may keep people interested and obtain the same data you would have gotten from a lengthy survey if you had any luck convincing anyone to do it.

With access to these data, you get to understand your customer’s behavior so you can optimize their experience with your business.

2. Appeal to all the senses 

While many digital signages allow and support audio, they are primarily a visual medium. However, to connect with your customer emotionally, you must also appeal to their other senses. 

Digital signage generally covers the auditory and visual senses. To engage customers via other senses, you can employ visual cues, such as an image of a textured object, to trigger or summon the other senses. This will help to stimulate the sensation of touch.

If you are a restaurant business, the above description is a perfect fit for your menu display. 

Customers can easily imagine holding their chosen meal in their hands in preparation to enjoy the rich taste of the selected food.

Note when producing marketing materials for a digital signage display, aim for an immersive and enriching customer experience. 

It should interact with clients in multiple ways and appeal to more than one sense; doing so will significantly increase a customer’s appreciation of your material.

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3. Use content from customers

The capacity to display multiple images on one screen is one of the most fantastic features of digital signage. With such a feature, you can excitingly engage your customers. 

One way you can do this is what we call CGC (customer-generated content). How do you do this? Allow your customers to submit a photograph or a kind word about their experience with your business and display them around it. 

Photographs or statements demonstrating the usefulness of your service and product could act as free and honest advertisements.

Images of themselves appearing on television screens can create joy for most people, making them feel like they are an important part of your company.

4. Make it interactive

Digital signage displays are significantly more appealing than traditional static sign displays. Using digital signage, you can increase interactions with your customers. 

For example, you can get your customers to interact with you much more easily using touch screens, voice commands, and gestures.

5. Personalize directions using interactive wayfinding maps

Like the tip above, you can improve interactions with customers, especially new customers who have never visited your shop, using a form of digital signage called “directional signage.”

With this type of interaction (interactive wayfinding solution), you can offer customized directions where new customers can submit their destination, and the system will provide the best route for reaching your place of business.

6. Target your marketing 

Your marketing efforts become more effective when you can balance what your customers want and what you, as a business, want. Digital signage with reactive displays can help you target what your customers want at different times of day. 

For example, if you own a cafe, your customers who walk in early in the morning will always want caffeinated drinks regardless of the weather. 

However, this demand is likely to change later in the day, and demand for drinks at this time will largely depend on the weather. 

With digital signage, you can regularly update your product and service on display, significantly encouraging customers to buy what they want (an iced tea over hot chocolate on a hot afternoon) and improve sales for your business.

You may also like: 5 Ways Digital Signage Software Can Boost Your Business.

7. Engage them with games and contests

Digital signage can also be used for entertaining your customers through games and contests. Touch screens are very engaging and straightforward to use. Having a few games for clients to play is a smart way to guarantee they have a pleasant time at your shop.  

Games are especially beneficial for children who would otherwise get bored or unruly. 

Another simple yet successful concept is to display a contest on screens. Shoppers may be prepared to stay longer than usual if they know they have a chance to win something.

8. Use signage to make suggestions

Another interesting way you can engage your customers utilizing interactive signage is by using it to suggest special offers or other pertinent information to potential customers.

The benefit of employing digital signage to make these recommendations is that no voice is associated with it. 

Customers are often cautious of employee recommendations since there always appears to be a “catch.” 

Suggestions on digital signage may appear more harmless. If the consumer does not feel pressed to make a decision, they are more likely to reply favorably.

9. Use social media

Smartphones are an essential tool for both consumers and businesses. People and businesses can communicate in every way imaginable.

Platforms like Facebook, X (formerly Twitter), Pinterest, and Instagram, among others, have continued to grow in users, and business-savvy companies are taking advantage of these platforms to engage their target audience.

You might be surprised to learn that interactive signage can be utilized to display a company’s social networking information. 

Interacting with clients on social media is effectively free promotion that extends your digital signage. Customers will engage and interact if a company prominently shows its social networks or even employs unique hashtags.

10. Text messaging and email

Text messaging and email may appear to be similar to social media at first glance, which is correct in some ways. Interactions between businesses and customers via social channels have continued to soar. However, only some people use social media. 

Many people still do not use it; hence, you must consider other means (cell phone and email) to reach as many of your customers and potential ones as possible.

So, how do you use text messaging and email with digital signage?

For example, using digital signage, you can encourage customers to contact or text your company for special offers or discounts. 

This enables your business to attract clients without spending money on advertising.  

11. Entertain or market to customers as they wait

Like you, most people don’t like to wait in line. You can use interactive signage in waiting areas to interact with your customers during such times.

You can promote brand messaging, encourage last-minute purchases, or entertain and engage them as they wait. Such a waiting period also gives you an excellent opportunity to upsell.  

You can use digital signage to present new and exciting products to cross-sell and up-sell clients while they wait. 

12. Engage your customers through education

Digital signage can be displayed in several forms, including video, pictures, infographics, diagrams, etc. Just like how you can entertain your customers on the waiting line using interactive signage, you can educate your customers using this system, too.

For example, at a bowling center, infographics can be used to show first-timers how to pick up safely and throw the ball perfectly. The possibilities are endless.

13. Encourage customers to interact With your brand value online

Interactive signage can be used to improve customer interaction with your brand both online and offline. 

For example, Lush, a cosmetic and body care retailer, uses digital signage to engage customers who are passionate about cruelty-free beauty, vegan products, and environmental concerns as they do.

14. Rotate or change messages to increase foot traffic to your business 

While traditional printed signage has been used in the past to drive foot traffic into a business premise, digital signage, as we mentioned, gives you more suppleness with advanced options to pull in customers. 

For example, with interactive signage, you can rotate or change messages, introduce new content, video content, or even personalize content specifically for the person looking at the sign. 

Even in darker hours of the day, you can continue to engage your customers as they are more apparent and harder to miss, even at a distance.

15. Make use of interactive kiosks to keep customers engaged on their terms

Today’s customers like to be in control of their experience. Using systems like interactive kiosks allows you to give your customers this control. 

Whether they are ordering a product for pick up, booking an appointment with your company representative, or finding further information, interactive digital kiosks allow customers to take control.  

If you are into clothing retail, you can leverage this technology by offering digital fitting kiosks to help customers find the right fit before they even get into the changing rooms to try the piece of clothing.

Takeaway: Elevate your customer engagement with interactive signage

Interactive signage is a flexible and powerful marketing tool with nearly endless possible applications. It increases flexibility and offers more opportunities for customer interactions. 

At Luna Screens, we help businesses in several industries increase sales, improve throughput, promote events, engage with customers, and get creative with digital displays. 

Whether you are a small, mid-sized, or enterprise-scale business, we’ve got you covered. Our cloud-based digital signage system and customized templates allow you to quickly take your marketing and advertising effort to the next level from anywhere.

If you want to learn more or see how digital signage works on display, Check out our screen previews.