Digital signage is a great way to grab your customers' attention. Read on for a few ideas you can do to help boost your cafe’s sales.

Draw in foot traffic

If you’ve got a high amount of foot traffic outside your cafe, why not place a digital sign in a prominent position in your window. Passers by won’t be able to help but notice. Showcase mouth watering deals that no hungry passerby will be able to resist. Why not schedule that eggs & bacon wrap deal for the early morning rush.

Communicate your menu

Reduce friction with your customers and show your full menu right above your counter. It’ll allow customers to fully consider what they want to order before being served which will mean their order is placed quicker and increase your throughput. Digital signs are easy and clear to read, reducing misunderstandings. Communicate exactly what’s up to date, don’t disappoint customers by showing them an old menu.

Get creative with skip the queue options

Why not add a QR code link to a digital ordering platform and allow customers to place and pay for orders using their phone. This will take some pressure off your serving staff and keep your customer happy by allowing them to order without waiting in a queue.

Upsell your high ticket items during peak periods

During peak times why not show beautiful videos and promotions of your mouth watering high ticket items and therefore help increase your average sale per customer.

Increase customer loyalty

Why not show a video about the story behind your cafe, for example why you started, how you work with the community, where you source your ingredients. Customers love to peak a bit behind the curtain and it helps keep your customers entertained while waiting to order and reduces the perceived waiting time.

Show social proof

Share recent reviews and testimonials, give your new customers confidence by sharing the experience of your past customers.

That’s it, hopefully the short list has given you a few ideas to try for your cafe and help boost your sales.