Digital signage has become highly popular, especially now that you can turn any smart TV into digital signage using solutions like Luna Screens. Also, digital signage is preferred over traditional printed signs because it offers more features that increase versatility.
One such feature appealing to businesses across all industries and sizes is its ability to manage digital signage screens and update signage content anywhere or anytime.
In contrast, with printed signs, you must be physically present to do something even as simple as checking the sign conditions.
Do you own a bustling restaurant, a chic salon, or a high-energy gym?
Your ability to remotely manage your smart TV display content in your business premise is a game-changer.
In this post, we'll explore how you can manage your Smart TV display content remotely.
Let's begin!
How to manage your smart TV display content remotely
Do you want to turn your Smart TV into a dynamic promotional tool and manage the content displayed on your screens remotely? Here are the steps to follow.
Choose the right software
The first step to remotely manage your Smart TV display content is to partner with the right content management solution provider that will allow you to turn your TV into signage mode quickly.
The right digital signage app will offer you the following and more:
Can be managed remotely via the cloud
Allows you to create customised marketing campaigns
Gives you total control over how you deploy promotional messages
Provides easy monitoring of campaign performance
A cloud-based solution like Luna Screens is an excellent recommendation and can be used on any screen. Luna Screens user-friendly interface makes managing the content displayed on your Smart TV remotely easy.
You can divide your display screen into multiple areas comfortably, allowing you to create a unique layout design. The software also provides unmatched convenience in selecting the colour, size, fonts, and data fields you need.
With this tool, developing eye-catching adaptive layouts on screens with various resolutions (including 4Ks), orientations, and aspect ratios is quick.
Even if you don't have content yet, Luna Screens provides you with templates that you can customise to suit your needs. So, whether you are a small mom-and-pop shop or a large retail outlet, the solution has got you covered.
With this software, all you need to do is plan all your broadcasts and display your brand message at your will.
You may also like: How to Turn Your Smart TV into a Dynamic Advertising Tool with Luna Screens.
Install and configure the software
Prior to choosing and setting up the software that will enable you to manage your digital signage displays remotely is hardware setup.
Unlike the regular TV, a smart TV is built with an operating system (OS) that allows it to connect to the internet. Your Smart TV could be a Samsung Smart TV, Apple TV, LG Smart TV, or an Android TV.
With so many types of Smart TVs with varied operating systems, selecting hardware-neutral software designed to work with different smart TV brands is crucial.
Thus, with your hardware set up in place and the right software in mind, the following step is to install and set up the software on your Smart TV.
You can do this by installing the player app on your Smart TV and registering for free on Luna Screens’ digital signage on the web to manage the screens. If you have a Google or Android TV, you can search for 'Luna Screens' on Google Play Store.
After signing up, grab one of our supported hardware platforms, including Amazon Fire TV and Android, to begin the setup.
To start the configuration, follow the steps below:
Step 1: Create a Screen
Ensure the Luna Screens player app is running on your Smart TV, then log in to your Luna Screens account and create a screen.
Click ‘Pair New Screen’ and follow the on-screen steps. Give your new screen a name and description (optional), then hit ‘Create.’
Step 2: Pair it
Pairing your new screen with your Smart TV is the final step. You should see a pairing code on your Smart TV. Enter the on-screen pairing code and hit ‘Finish.’
Pairing your Smart TV with Luna Screens’ digital content management system is straightforward and works similarly to pairing two devices using Bluetooth.
Manage screens
At this point, you have successfully installed and configured the software on your Smart TV. The next step is to connect your TVs to the app CMS.
If you already have content prepared for your TV ad dashboard, simply import those files & create a visually captivating composition that you can publish now or schedule for later.
To add your media content, you’ll find the media library on the left (top on mobile). Add and manage all your files here.
But, if you don’t have content yet for your TV screen, Luna Screens can provide you with predesigned templates that you can easily customise, including the text, colours, font, and images to match your needs.
You can also sync this content to and from Luna Screens cloud servers, allowing you to control the messages you display on the TVs. Under each screen, you can create rules that easily configure the schedule for your content.
These can be simple static and looping playlists or more advanced scenarios that need to show content only at specific hours of the day.
See a step-by-step breakdown here.
Furthermore, each screen has a running timeline that lets you see how you have configured your content and gives you a real-time preview of what’s playing and coming up.
No matter where you are, as long as you have a device that is connected to the internet, you will always be able to manage or control the content on display on one or more screens. Isn’t that exciting?
Tips and best practices for managing and maintaining your smart TV display content remotely
One of the best things about digital signage is that creating and managing it can be done from a distance. Nevertheless, it has to be done right to make sure it’s working effectively and getting results.
Implementing recommended best practices when managing and maintaining your smart TV display content will ensure you engage your viewers in the best possible ways.
Consider doing the following:
Invest in a cloud-based solution
If you desire to efficiently manage and maintain your smart TV display content remotely, you must invest in excellent cloud-based software.
A cloud-based software means you can manage and control your displays even if you are on vacation and away from work.
Furthermore, a cloud-based solution eliminates the need to store data and software on-premises. Instead, you access the applications from remote servers via the internet.
Regularly update content
Another best practice is to update your content regularly. Although there are no rules on how often you should update your digital signage, you must consistently update your content to keep it fresh and help you gain a competitive edge.
While keeping this best practice in mind, consider your business type. Some companies, such as retail businesses, may require more frequent updates than others.
To keep your content fresh, interesting, and engaging, changing it thrice a day, morning, mid-day, and evening, is recommended, and this is based on the “Rule of Three” by Herbert Krugman.
The “Rule of Three”, based on the principle of effective frequency, suggests that the audience needs to see a message thrice to be influenced by it.
This is particularly important for marketers, offices, and hospitals that require audience action.
Updating your content three times a day may seem tedious. Still, with Luna Screen’s powerful scheduling features, you can easily schedule your content following your content calendar for as long as you wish, keeping your displays fresh and relevant for optimal performance.
Monitor performance metrics
Digital signage analytics is crucial for businesses to determine the effectiveness of their marketing game plan and create more effective displays on their Smart TV.
While other digital marketing solutions provide straightforward tools to measure campaign success, digital signage is more complex due to its physical nature. However, there are industry-approved methods to measure digital signage effectiveness.
Businesses should focus on setting the right objectives to measure the effectiveness of digital signage.
These objectives may include
Increasing sales,
Increasing engagement with content,
Promoting a particular social media campaign, etc.
But, to understand how well your digital signage is performing, whether during on-premise or remote management, you must set KPIs for these objectives as a best practice.
Key performance indicators (KPIs) are essential for understanding the success of digital signage, and they should be determined at the beginning of your signage strategy.
Key KPIs traditionally used for measuring digital signage success include views, engagement rate, and conversion.
Actionable insights from these KPIs will help you determine what type of content works best to develop ideas that guarantee maximum impact from your digital signage system.
Read also: 9 Ways Digital Signage Analytics Can Reveal Key Insights into Customer Behaviour.
Optimise your network connectivity
To effectively manage and maintain smart TV display content remotely, a stable and high-speed internet connection is essential to achieve seamless content synchronisation.
Ensure you have a robust network to prevent lag, buffering, and interruptions during remote content management sessions.
Check for software updates
Periodically check for updates from your digital signage software provider and explore new functionalities your provider might have introduced to enrich your Smart TV management experience.
Implement security measures
Finally, ensure that your displays are up to date with the most recent security measures, such as authentication and encryption. This will offer you peace of mind, knowing that smart TV displays are safe from unwanted attacks and hacking attempts.
Other best practices to note include:
Planning your content in advance by developing a content calendar. It will help you stay organised and adhere to a regular schedule.
Have someone physically check the display to ensure that everything is working properly. This person can also be present to troubleshoot any issues that arise with the display.
Takeaway: Easily manage your smart TV display content remotely with Luna Screens
The business world has become increasingly competitive, and to get an edge over competitors, you need to be on top of your marketing and employ the right strategies.
Cloud-based digital signage solutions make it easy to do even if you are away from your business premises. It provides you with the convenience of being able to control your displays no matter your location, effectiveness, and reinforced productivity.
However, to achieve this seamlessness, you need the right software.
With your Smart TV and software like Luna Screens, effectively managing your display content and engaging your target audience with your marketing messages becomes a more affordable task.
Are you ready to manage your smart TV display content efficiently and turn it into a dynamic marketing communication tool remotely? Register on Luna Screens today. Your one-stop digital signage solution software for effortless digital signage management and display.