We live in a world where almost everything is smart, from watches to appliances, phones, homes, and cities. Over the last 15 years, TVs have also become smart. Now, TVs can be connected to the internet and enable content to be streamed utilizing that network connection.

Along with this technological advancement is the ability to integrate smart TVs like Philips Android TV with digital signage software to deliver impossible-to-ignore messages around the clock in retail spaces, corporate boardrooms, restaurants, and more.

As visual beings, we love to look at digital screens, whether they’re TV Screens, laptops, or video walls. Pairing your smart TV with a digital signage application to display promotional ads can be a great business move to capture people’s attention and convince them about your offerings.

If you have always wondered whether your Philips Android TV can be used for digital signage, the simple answer is yes!

This article will examine how you can use your Philips Android TV to capture attention and deliver captivating promotional content that drives sales and boosts revenue for your business.

Is Philips Android TV suitable for digital signage?

Philips Android TVs are suitable for digital signage, especially models designed for professional use. Here’s why:

• Built-in Android OS: Philips offers professional-grade TVs with an integrated Android operating system. This system simplifies content creation, management, and display operation.

• User-friendly interface: The Android interface is known for its ease of use,  minimizing the need for technical expertise.

• Remote management capabilities: It uses an Android system-on-a-chip (SoC) to provide flexible solutions and safe remote administration. So you can update content, schedule playlists, and monitor display health remotely—all from a central location.

• Versatility: Philips offers various professional TV models suitable for different digital signage needs. For example, the H-Line series stand out in 24/7 operation mode. Its extreme luminosity of up to 3000 cd/m2 guarantees that content looks awesome and gets the attention it deserves. On the other hand, the S-Line Philips TV is perfect for narrow spaces.

• Integration with digital signage software: Philips Professional TVs integrate with various digital signage solutions, including Luna Screens. This allows for creating and managing engaging content specifically designed for digital signage.

You may also like: 7 Interactive Features of Digital Signage on Smart TVs for Enhanced Customer Engagement.

How to use Philips Android TV for digital signage

Philips Android TVs are a great option for businesses seeking a cost-effective and user-friendly digital signage solution. To turn your Philips Android TV into a digital signage powerhouse, here’s a simple checklist to get you started:

Choose the right Philips Android TV

First on our list is choosing the right Philips Android TV model for digital signage, which can significantly impact your display quality and overall user experience. 

When choosing a Philips Android TV model for digital signage, ensure it has the correct screen size and resolution for optimal performance.

Some models offer features like touchscreen capabilities (T-Line) or zero-power operation (Tableaux) that might be particularly useful depending on your signage application.

Regarding screen size, larger screens are ideal for spaces where viewers will be further away, while smaller screens may suffice for close-up viewing. Most businesses will require a minimum of 55-inch TV size.

Also, when selecting an Android TV, ensure that it meets your business needs and budget. Thankfully, Philips is one of the most budget-friendly options yet powerful enough to support daily use. 

Many are equipped with the P5 Perfect Picture Engine, providing impressive image quality. The latest Philips models also have Ambilight technology, which projects on-screen colours onto the walls and into the room, creating an immersive experience that can captivate audiences.

Furthermore. because Philips Android TV is a smart TV with an in-built media player, connecting an external media player to it is unnecessary. So, in this hardware setup step, all you need to do is power on your TV.

Connect to the internet 

After powering your Philips Android TV, the next step in transforming it into digital signage is to install digital signage software. However, before that can be done, you need internet access. 

Therefore, the next point to tick on your checklist is your Internet network settings connection to access online resources.

Additionally, you may need to update the digital signage app you will install and pair it with your smart TV, so an internet connection is required.

Choose the right digital signage software

With the right TV and internet connection in place, finding the right digital signage software to help you turn your Philips Android TV into a powerful advertising tool should be the next item on your checklist.

The right digital signage software will allow you to do the following: 

• Remote management via the cloud

• Easily create customised marketing campaigns

• Gives you complete control over how you organise promotional messages

• Provides easy monitoring of campaign performance

Several free and paid options are available on the Google Play Store. However, Luna Screens is one of the best in the marketplace. Its user-friendly interface makes managing the content displayed on your Philip Android TV remotely easy.

You can comfortably divide your Philips display screen into multiple areas, allowing you to create a unique layout design. The software also provides unmatched convenience in selecting the colour, size, fonts, and data fields you need. 

With this tool, developing eye-catching adaptive layouts on screens with various resolutions (including 4Ks), orientations, and aspect ratios is quick. 

Even if you don’t have content yet, Luna Screens provides customisable templates to suit your needs. So, whether you are a small mom-and-pop shop or a large retail outlet, the solution has you covered. 

Install the App

The next item step is to install the app. When installed, the app transforms your TV device into a digital signage display screen.

However, since Philips Android TVs run an Android operating system, they have a Google Play Store. To install apps from the Google Play Store, you first need to log into it with your Google account.

Once you have successfully gained access to the Google Play Store, you can search and download your preferred digital signage app, in this case, Luna Screens. The next step is to register for free on Luna Screens’ digital signage on the web to manage the screens. 

After signing up, start the configuration. But note that you may need to update the app before configuration, as Luna Screens is often updated to ensure optimal performance and security.

Configure settings

When the installation process is over, the next step is configuration. Before you start configuration, it is important to understand that different digital signage applications support only a specific OS, and smart TVs run on different operating systems.

For example, while Philips Android TVs run on the Android operating system, others may run on a different OS, like LG smart TVs, which run on WebOS, and Samsung smart TVs, which run on Samsung Tizen.

Luna Screens is compatible with several operating systems, including Android OS. So, it is perfect for transforming any other Android device, including your Philips smart TV, into digital signage. 

To start the configuring the app settings, follow the steps below:

Step 1: Create a Screen

Once the Luna Screens player app runs on your Philips Android TV,  log in to your account and pair your screen. Tap ‘Pair New Screen’ and follow the on-screen steps. 

Give your new screen a name, and optionally provide a description, then hit 'Create'.

Step 2: Pair it

The final step is pairing your new screen with your Philips Android TV. You should see a pairing code on your Smart TV. Enter the pairing code on the TV screen and hit ‘Finish.’

Pairing your Philips Android TV with Luna Screens’ digital content management system works similarly to pairing two devices using Bluetooth. Once you’ve paired your screen, you can now begin to create the content you want to display.

Create and schedule content

After installing and configuring the digital signage software, you’ve practically transformed your Philips Android TV into a digital signage device. The next step is to give the system the digital content you want to promote to your target audience.

If you already have high-quality content for your digital signage, import the files to the software application’s CMS. You can organise the content to be published immediately or schedule it for publication later.

To add your media content, you’ll find the media library on the left (top on mobile). Add and manage all your files here.

If you do not have content, you can create some using your digital signage software. This is one area where Luna Screens shines. 

Luna Screens makes it easy to create visually appealing digital signage content. It has many pre-designed templates that can be customised to create professional-looking content.

After you choose a template, it loads in the editor, where you can easily edit its colours, fonts, and images and add elements like your business logo.

You may also like: How to Transform Sony Bravia Android TV into Powerful Digital Signage. 

Takeaway: Unleash the power of digital signage with your Philips Android TV

Philips Android TV is a cost-effective, easy-to-use, yet powerful tool businesses can use in conjunction with digital signage software to promote their services and products.

It is suitable for digital signage and extended use.

Do you have a Philips Android TV in your business premises? Transform it into digital signage to maximise its use. 

However, to do so, you need a reliable digital signage solution. This is where Luna Screens comes in!

Pairing your Android TV with a powerful digital signage solution like Luna Screens will allow you to manage your display content effectively, making engaging your target audience with your marketing messages more affordable.

Are you ready to turn your Philips Android TVs into a dynamic marketing tool? Get Started with Luna Screens today!