Articles &amp; Guides .

Managing Content for Large-Scale Digital Signage Networks: Challenges and Solutions

Visual communication is the key to grabbing customers' attention. Whether you operate a cosy café or a state-of-the-art gym, digital signage has become pivotal in attracting customers. However, managing content for a large-scale digital signage network presents unique challenges that can make or br

May 5, 2024

Boost Retail Presence: 11 Unique Digital Signage Ideas for Hair Salons

Does your hair salon merely say ‘Open for business’ on a static sign? If it does, you are doing your business a great injustice. Digital signage offers a new approach to helping salon businesses attract more customers and boost their retail presence. According to a recent study, salons that implem

Apr 28, 2024

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Revolutionising Digital Signage: How AI Creates Smart, Adaptive Displays

Customers are constantly barraged with information. Hence, businesses continuously seek new means to cut through the noise and interact with their target audience. Digital signage has become a prevalent solution for grabbing the attention of your target audience and conveying information, but stati

Apr 27, 2024

Guide to Using Your Samsung Smart TV for Digital Signage

Digital signage is everywhere. From airports and hotels to restaurants, banks, and retail stores, it helps businesses communicate their messages. Using smart TVs as a digital signage solution in your business can be the perfect approach to capture attention and connect with your target audience. A

Apr 21, 2024

How Digital Signage Can Transform Queue Management in Banks: 13 Key Benefits

The nature of financial institutions such as banks has evolved. Many services requiring customers to visit a bank location physically are now offered online through the bank app and self-service solutions. Nevertheless, as a bank manager, branch director, or anyone looking to optimise customer flow

Apr 21, 2024

15 Tips for Creating Mouth-Watering Digital Menus That Drive Orders

When McDonald’s launched its “Experience of the Future” campaign and started installing digital menu boards in its restaurants, its sales and margins skyrocketed. That was no coincidence! Digital menu boards can drive orders for cafes and restaurants. The crisp images and videos of the menu displaye

Apr 14, 2024

Boosting Open House Engagement: 13 Creative Digital Signage Strategies for Real Estate Agents

An “open house” (a scheduled date when a property for sale is made available for viewing by potential buyers) is an essential component of real estate marketing, as it increases exposure for a listing and attracts people actively looking for a property. However, the success of an open house depends

Apr 14, 2024

12 Innovative Ways to Use Digital Signage in Your Restaurant for Boosting Sales

With increasing competition, overhead, rent, and staffing costs, there’s never been a better time to invest in strategies and resources to boost sales in restaurants. Restaurants can increase sales through innovative digital signage by showing customers effective promotions and content that conver

Apr 8, 2024

Enriching Art Exhibitions: How Digital Signage Enhances Visitor Engagement in Museums

As visual beings, humans are always captivated by digital screens. So, implementing digital signage in your museum can help the establishment deliver more captivating experiences! Museum digital signage merges history with cutting-edge technology. The digital signage screens enrich visitors’ experie

Apr 8, 2024

Maximising Sales: The Most Effective Content for Restaurant Digital Signage

If digital signage isn’t integral to your marketing and sales strategy, you’re missing out on significant financial opportunities for your restaurant business. Digital signage makes reaching and connecting with your customers easier. Per a 2012 survey by FedEx and Ketchum Global Research & Analytic

Apr 2, 2024

25 Innovative Ways to Use Digital Signage in Fitness Centres

Screens draw interest and engage audiences. This is why digital signage is such a powerful advertising tool capable of boosting any business. There’s so much digital signage can do for your fitness centre to take the business to the next level. Use cases of digital signage in fitness centres range f

Apr 2, 2024

Boost Your Property Sales: How Digital Signage Can Transform Your Real Estate Window Displays

Boost Your Property Sales: How Digital Signage Can Transform Your Real Estate Window Displays There are over 46,000 real estate brokerage firms in Australia and about 106,000 in the United States. The industry is highly competitive. If you want to make regular and consistent property sales, you mu

Mar 24, 2024

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15 Ways Adopting a Digital Signage Solution Can Revolutionise Your Retail Store Experience

Digital signage can take your customers’ retail experience from regular to spectacular, leading to tremendous benefits for your business. These benefits include increased sales, more foot traffic, highly engaged and loyal supporters, differentiation from competitors, and many more. For the custome

Mar 24, 2024

13 Revolutionary Ways Digital Signage Transforms Restaurant Experiences!

The role of digital signage in enhancing customer experience and boosting sales in the restaurant sector cannot be overemphasised. Why? Few systems can inform, engage customers, and entertain like a digital signage solution powered by well-crafted content. More and more businesses in the hospitalit

Mar 19, 2024

Improved Scheduling

We're just rolled out a feature that migrates the scheduling on a screen by screen basis to using playlists in your media library. Why was the old way an issue? Previously you had to set up your content schedule individually for each screen. That's fine, but it becomes problematic if you want to qu

Mar 17, 2024

Can You Use a Regular TV for Digital Signage? Here's How!

While a regular TV is not well-suited for digital signage, you can still use it for digital signage. You can set up a regular TV for digital signage in three simple steps: hardware setup, software setup, and pairing with the content management system. This article will discuss in detail these steps

Mar 17, 2024

7 Interactive Features of Digital Signage on Smart TVs for Enhanced Customer Engagement

Imagine two wig stores. Shop A displays new designs and their prices on the screens. Shop B, however, shows the wig, videos previewing different ways customers can style the wig, and numerous customer reviews of the same product. Customers can even preview the wig in multiple colours. Who do you t

Mar 11, 2024

How to Schedule and Automate Content on Smart TVs: A Step-by-Step Guide!

People cannot stop staring at screens. So, playing marketing content on digital screens is an excellent way to grab the attention of your target audience and make them engage with your brand. When it comes to choosing digital screens for digital signage, a popular choice is smart TVs. This is becaus

Mar 11, 2024

How to Use Graphic Design Tools to Enhance Digital Signage Readability and Engagement

Whether in retail stores, airports, or corporate offices, digital signage grabs attention and is an effective and efficient communication medium. However, it’s easy to miss the mark in readability and engagement when you neglect or underutilise certain design principles. These principles apply when

Mar 4, 2024

Unlock the Power of Visual Marketing: A Step-by-Step Guide to Creating a Digital Signage Strategy

in the human body are in the eyes. It’s why humans are drawn to great visuals. Since humans rely heavily on visual cues, using captivating visuals is a highly effective approach to making marketing impactful. This is where visual marketing comes in. It involves utilising images, videos, and other m

Mar 4, 2024

How to Leverage Digital Signage for Unforgettable Customer Experiences

Creating unforgettable customer experiences means putting the customer first and ensuring their experience in your premises or interactions leaves a positive, lasting impression. Digital signage is a fantastic tool for achieving this purpose. The inherent qualities of cost savings, flexibility, end

Feb 25, 2024

Transform Your Business with Cutting-Edge Digital Signage: Latest Trends and Essential Tools Revealed!

Digital signage used to be a technology once reserved for large operations like airports, hotels, and stadiums but is now seeing unprecedented big and small adoption by organisations. This boom is largely due to recent advancements in signage technology, including screens, media players, and content

Feb 25, 2024

Discover How PowerPoint Can Revolutionise Your Digital Signage Game

When starting with digital signage technology, many wonder about the design tools they can use to create eye-catching digital signage content. Surprisingly, some people don’t even consider PowerPoint. PowerPoint is a powerful tool for digital signage as it is cost-effective, easy to use, has many g

Feb 18, 2024

Guide: Managing Your Smart TV Display Content Remotely

Digital signage has become highly popular, especially now that you can turn any smart TV into digital signage using solutions like Luna Screens. Also, digital signage is preferred over traditional printed signs because it offers more features that increase versatility. One such feature appealing to

Feb 18, 2024

15 Best Practices for Designing Eye-Catching Digital Signage

You’ve invested in digital signage. Now, it’s time for the digital screens to drive traffic to your brick-and-mortar store and boost your in-store sales. However, for the technology to give you these outcomes, your screens have to be eye-catching enough to grab the attention of your target audience.

Feb 11, 2024

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Maximising ROI with Smart TV-Compatible Digital Signage Software

You've likely heard of the benefits of digital signage, like increasing sales and boosting customer engagement. However, you've avoided pulling the trigger because of the significant startup capital costs. Perhaps you plan to buy standard digital displays, but a cursory look across multiple manufac

Feb 11, 2024

Enhancing Customer Retention with Targeted In-Store Digital Signage

Competition is typically strict in the retail sector; hence, any business that wants to stay competitive must strive to capture the loyalty of its customers. This means that when the customer thinks of a product you sell, you are the first to come to their mind (and in a good way). Retaining custo

Feb 4, 2024

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11 Ways to Leverage Digital Signage for Effective Cross-Promotions

Digital signage is a powerful weapon in your marketing artillery that provides an innovative and dynamic way to attract the attention of customers. If you do everything right, it is an excellent approach to create more effective cross-promotional campaigns that appeal to your audience. When properl

Feb 4, 2024

Digital Signage in Retail: A Strategic Approach to Effective Communication

Online shopping is transforming retail. But in-store shopping continues to hold its ground as an effective sales channel. These days, smart retailers are using digital signage technology to bring some flair of the online experience into their brick-and-mortar stores. The digital signs not only drive

Jan 31, 2024

How Does Digital Signage Work? A Business Owner's Guide to Leveraging Electronic Displays

With the right software, content, and hardware, you can boost your business with digital signage. The process is relatively simple. You use digital signage software to create content, then use a media player to push the content to a digital screen where it is displayed to your audience. Do you want

Jan 31, 2024

How Much Does Digital Signage Cost and Why It Matters

You may wonder what the actual cost of digital signage is and if it does offer an excellent return on investment. Both are excellent questions; after all, digital signage should be treated as a business expense. If you want to get the most out of your investment, it’s essential to understand your p

Jan 20, 2024

9 Ways Digital Signage Analytics Can Reveal Key Insights into Customer Behaviour

Apart from making things look pretty, visual elements can impact your customers’ overall shopping experience. Digital signage is a powerful way of drawing clients in and providing personalised shopping recommendations. Some benefits you can enjoy from digital signage include cost efficiency, enhance

Jan 20, 2024

19 Easy Graphic Design Tools for Non-Designers: Enhancing Your Digital Signage

Smart implementation of digital signage can certainly bring more customers to your door and help you take your business to the next level. But the important thing is to create attractive signs that entice and lure rather than fade into obscurity. Many of us who are not designers may find the prospec

Jan 7, 2024

The Benefits of Using Smart TVs for Digital Signage

Digital signage has become an essential part of various businesses, from small mom-and-pop shops to big corporations. Any business that fails to take advantage of its possibilities is losing out on valuable advertising and brand exposure. In-store experiences shouldn’t be overlooked, even with the d

Jan 7, 2024

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Boosting Business with Digital Signage: 13 Effective Strategies for Success

Humans are naturally drawn to the vibrant and dynamic displays of digital signage. Thus, these digital signs are more effective than traditional signage in drawing customers to your business location, keeping them interested in your offerings, and making them do business with you. However, deploying

Jan 1, 2024

Top Graphic Design Tools for Creating Stunning Digital Signage Content

Digital signage can help you capture the attention of your target audience and keep them engaged, resulting in more business for you. But only if you get the content right. If your digital signage displays high-quality images, videos, and other stunning visuals, you can easily capture people’s atten

Jan 1, 2024

Cost-Effective Digital Signage Solutions (Read This First!)

With the rising cost of digital advertising and the added hidden cost of ad fraud, businesses need to find an intelligent way to convey their message in a vivid, entertaining, and captivating manner. This is where digital signage plays a substantial role. Digital signage, sometimes called electronic

Dec 26, 2023

9 Digital Display Tactics for Effective Product Cross-Selling

If you have used digital signs, you already know how powerful they are at communicating with customers and persuading them to buy your goods and services. But did you know it is possible to convert your electronic sign into a productive tool for cross-selling by devoting some time and strategy to it

Dec 26, 2023

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Maximizing Earnings: Dynamic Signage Strategies for Higher Orders

Do you want to have more orders and maximise earnings? Here’s a secret - capture the attention of your customers and get them engaged. Engaged customers will give you more of their time, do more business with you, and even recommend you to their family and friends. So, how can you capture customers

Dec 26, 2023

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Tailoring Digital Content for Enhanced Customer Personalisation: A Guide

Creating tailored digital content that enhances your customer experience begins with you first seeking to understand your customers’ needs and motivations. If you can deeply understand who your customers are, you can create content that speaks to them directly and improves their engagement and loyal

Dec 15, 2023

Increasing Foot Traffic: How Digital Signage Draws More Customers

What would you give for more foot traffic into your store, pub, restaurant, or retail space? You'd probably say "anything" as long as it's within the ambit of the law. That's because you understand foot traffic is the lifeblood of your success. There's nobody to sell, upsell, or cross-sell to witho

Dec 15, 2023

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Graphic Design Skills Every Digital Signage Content Creator Should Know

Digital signs have transformed the way we advertise. These interactive boards allow you to connect with your customers and hold their attention like never before. However, in this digital age where people have the attention span of a goldfish, creating a memorable digital sign is quite a challenge.

Dec 11, 2023

Unlocking the Power of Digital Signage: A Guide to Getting Started

Digital signage is more than just a tool. Properly deployed, it’s a transformative force in how businesses connect and communicate with their audiences. It has the power to transform entire spaces and streamline the interactions you have with your personnel, customers, and the public at large. Howev

Dec 11, 2023

How to Turn Your Smart TV into a Dynamic Advertising Tool with Luna Screens

The idea of smart TV dates back to the early 2000s, but it wasn't until 2008 that LG launched the first smart TV, meaning you can now connect TVs to the internet and stream content utilizing that network connection. Because of the capabilities of smart TVs, businesses and individuals now use them as

Dec 11, 2023

Your Guide to Using an Amazon Fire Stick for Digital Signage

Digital signage technology has come a long way in a short time. Just a handful of years ago, having a digital signage system was cost-prohibitive for small businesses. It was a luxury reserved for large corporations with massive marketing budgets. These days, digital signage is easily accessible to

Nov 27, 2023

11 Cutting-Edge Digital Signage Software Solutions for 2024 and Beyond

Are you contemplating deploying digital signage in your establishment and don't know which software solution is right for you? Or maybe it's your current setup giving you a headache and not yielding your expected return on investments. You know it's time for a change. Whichever category you belong t

Nov 27, 2023

Mastering Brand Consistency Across All Digital Touchpoints (Key Considerations)

A strong brand identity is the foundation for business success. This is because it reinforces a brand’s messaging toward forging strong relationships with its target audience. For this reason, businesses invest heavily in developing a clear brand identity. However, without brand consistency, all the

Nov 27, 2023

Maximizing ROI with Self-Managed Digital Signage: A Comprehensive Guide

Digital signage offers many amazing benefits, including inducing impulse purchases, flexibility, enhanced engagement, increased brand recall, more sales, long-term marketing cost savings, and more. However, many businesses fail to maximize their return on investment (ROI) or only reap a fraction of

Nov 23, 2023

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Why You Should Adopt a Digital Signage Solution for Your Restaurant

Digital transformation is changing the service industry for good, and that certainly includes restaurants. Businesses of all sizes are going digital, making things run much more smoothly in a variety of ways. Not only that, many in restaurants, cafes, and bars. Digital signage in particular is an e

Nov 20, 2023

15 Effective Ways to Reduce Perceived Wait Times (Explained!)

You probably already know that no one enjoys waiting in a queue. More often than not, long wait times lead to frustration and dissatisfaction and drive customers away. Worse still, there’s something worse than the wait time. This is the perceived wait time (how long the customer feels they’ve been

Nov 20, 2023

Top 15 Tips for Engaging Customers Through Interactive Signage

You can’t be a modern business and only engage your customers with signage set in just words and pictures. With interactive signage, you have more flexibility in advertising your products and services and engaging potential customers in a much more interactive and fun way. It’s not that traditional

Nov 20, 2023

15 Digital Signage Tactics to Maximize Sales (Proven Strategies)

Digital signage is everywhere, and for a good reason. Businesses have realized the tremendous advantage this cloud-based technology brings to the table. From increased brand visibility to enhanced customer engagement, there is much to gain from this advertising approach. However, the real question

Nov 16, 2023

Your Guide to Using Google Chromecast for Digital Signage

Your Guide to Using Google Chromecast for Digital Signage The many benefits of digital signage are well-known by this point. Digital signs are dynamic, they’re far more engaging than static signage, they’re easily customizable—the list goes on and on. Since you’ve probably already made the decision

Nov 6, 2023

Feature: Transitions

It's long over due but we now support transitions. Fade between your different content items.

Sep 24, 2023

We now support templates

We've recently released support for creating your own content with our signage editor. To go with it we released a bunch of templates so you can get up and running even more quickly. Feel free to give it a try.

Aug 20, 2023

Create Your Own Signage Apps

Most digital signage platforms offer a variety of different apps to use with your displays. Usually these apps are thinly wrapped webpages. Here I'm going to show you how to wrap YouTube so you can show YouTube videos on your displays. In general, the same principle applies for other popular sites

Jul 10, 2023

Now Available on Android or Google TV

We just launched our player app on the Play Store, which now makes it easily accessible on any Android TV or Google TV devices! Simply search for 'Luna Screens' on your device. Or alternatively visit the listing directly .

Jun 11, 2023

Crop content and web pages on your digital signs

We recently released a crop feature. It's useful when your content doesn't quite fit the way you want it to on your displays. For example, when creating my rule, after selecting my content I can see that my pizza picture doesn't quite fit nicely on my screen, it has black borders either size. If we

Apr 6, 2023

The Best Graphic Design Tools for Digital Signage (2023)

If you're running a small or medium sized business you can probably see the value in putting together engaging, good looking content quickly and easily for your digital signs. We've researched all the different options and collected a list of our favourite choices. TLDR: Our top pick is , it's free

Apr 1, 2023

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Digital Signage on your Smart TV

If you're starting out with digital signage or running a small business then getting a Smart TV might be your best option. We'll outline a few of the lower budget options for getting up and running with digital signage. Smart TVs come with an inbuilt operating system, which generally works with mos

Mar 27, 2023

How to pair a screen

This article talks about how to pair a screen using our Luna Screens digital signage platform. Requirements Step 1: Create a screen On the platform home page, tap 'Pair New Screen'. Give the screen a name that makes it easy for you to identify it, you can optionally add a description that will help

Dec 20, 2022

5 Ways Digital Signage Software Can Boost Your Business

Digital signage software can be a powerful tool for businesses looking to improve their marketing efforts and overall operations. Here are five ways in which digital signage software can boost your business: Increased efficiency With digital signage software, you can easily update and manage the con

Nov 28, 2022

How to setup a TV dashboard for your office (basic scheduling)

In this short video, we'll go through how to schedule a TV dashboard for your office. And how to alternate it with a nice city scape picture. This is a basic tutorial that shows how to set up two looping, alternating pieces of content.

Oct 11, 2022

New Release (12th Oct 2022)

We've rolled out a revamp of the interface which makes the system much easier to work with. We've introduced a new gallery feature, now content items can be created once and used for multiple screens. Previously you had to create content items for each screen individually. Various bugs and issues ha

Jan 27, 2022

Why digital signage will save you time & money

You’re probably already considering a digital menu, which has several benefits. While initially, it might seem expensive with the cost of the digital panel, this is a cost that would be replacing a blackboard, which could be of similar cost, and require more effort to maintain. Digital menus have mo

Jan 12, 2022

Samsung 32" The Frame QLED Smart TV (2020) Unboxing

Here's a quick review/unboxing of the Samsung 32" The Frame QLED Smart TV (2020) Here's the rundown Unfortunately I had to go with a black frame, despite on their site stating they support customisable frames, black was the only available option with this order. There's also a lot of Samsung marketi

Nov 29, 2021

Blueprint for Hiring a Graphic Designer

If you want to truly stand out from the crowd, you may want to give your digital signage a bespoke flair. And to do so you’ll probably have to find a designer who can create you some stunning, on brand, creative. Unless you already know a great one, in which case this article won’t help you. But if

Nov 16, 2021

Why a Digital Menu Board is a Good idea

So you’re thinking of going digital, but not sure if it’s worth it? What benefits do digital menu boards have over traditional print boards? Here’s a handful of advantages They’re easy to update Perhaps you want to increase the cost of your coffees by 10 cents. Or you want to more frequently increas

Oct 31, 2021